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Brand identity

Ideas that move forward.

A brand growth and production company, turning ideas into creative experiences, shaping cultures and designing greater possibilities for generations to come.

Download the brand kitView the guidelines

The meaning of 18

Ideas that move forward.

Eighteen Studio exists to turn ideas into creative experiences that shape cultures, design solutions and inspire generations.

The number 1

Foundation & Direction

The main form represents the number 1. It symbolises leadership, a strong foundation, direction, progress and the courage to move forward.

  • Leadership
  • Foundation
  • Direction
  • Initiative
  • Forward movement

The number 8

Growth & Continuity

The top right form represents the number 8 in a simplified, abstract way. It symbolises growth, continuity, balance, completeness and greater possibilities.

  • Growth
  • Continuity
  • Balance
  • Completeness
  • Greater possibilities

The number 18

Ideas Moving Forward

When the 1 and 8 come together, they create 18: ideas that move from foundation into growth. It speaks of vision, execution, expansion and lasting impact.

  • Vision to execution
  • Ideas into impact
  • Progress with purpose
  • Expansion
  • A greater tomorrow

Brand pillars

01

Creativity

Bold ideas, timeless design.

02

Impact

Solutions that matter.

03

Excellence

Global standards, local relevance.

04

People

Inspiring generations.

05

Future

Shaping cultures, shaping the future.

Eighteen Studio Full logo

Full logo

Light backgrounds

SVGPNG
Eighteen Studio Full logo, light

Full logo, light

Dark backgrounds

SVGPNG
Eighteen Studio On red

On red

Eighteen Red backgrounds

SVGPNG
Eighteen Studio Black

Black

Single colour print

SVGPNG
Eighteen Studio Mark

Mark

App, favicon, social

SVGPNG
Eighteen Studio Mark, white

Mark, white

On red or photography

SVGPNG

Clear space and minimum size

Keep clear space around the logo equal to the height of the small square in the mark. Never use the full logo smaller than 25 mm in print or 100 px on screen; below that, use the mark on its own.

Please don’t

  • Don't stretch, squash or rotate the logo.
  • Don't change the logo colours or add effects.
  • Don't rearrange the mark and the wordmark.
  • Don't place it on busy images without enough contrast.
  • Don't go below the minimum size: 25 mm in print, 100 px on screen.

Colour

Simple, bold and intentional.

Tap any colour to copy its HEX code.

Primary

Eighteen Red

RGB 255, 0, 0
CMYK 0, 100, 100, 0
Pantone Bright Red C

Energy, creativity, passion, movement and bold ideas.

Black

RGB 0, 0, 0
CMYK 0, 0, 0, 100
Pantone Black C

Strength, clarity, professionalism and focus.

White

RGB 255, 255, 255
CMYK 0, 0, 0, 0
Pantone White

Simplicity, clarity, openness and possibilities.

Secondary

Dark Gray

RGB 26, 26, 26

Backgrounds, text and neutral elements.

Medium Gray

RGB 107, 107, 107

Secondary text, borders and dividers.

Light Gray

RGB 229, 229, 229

Backgrounds and subtle elements.

Red Tint

RGB 255, 229, 229

Highlights, badges and soft backgrounds.

Usage ratio

60%
25%
  • Eighteen Red 60% · Primary and key elements
  • Black 25% · Text, background and contrast
  • White 10% · Space and clarity
  • Gray 5% · Secondary elements

Gradients

Primary gradient#FF0000 to #8A0000
Dark gradient#000000 to #1A1A1A
Light gradient#FFFFFF to #E5E5E5

Colour rules

  1. 1Use Eighteen Red as the primary colour.
  2. 2Use black and white to keep clarity and balance.
  3. 3Use secondary colours for supporting elements only.
  4. 4Keep colour consistent across every platform.
  5. 5Make sure text has enough contrast to read easily.
  6. 6Don't introduce random colours.
  7. 7Follow the defined colour codes.

Typography

Manrope for headlines. Inter for reading.

Primary typeface

Manrope

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789

Light · Regular · Medium · Semibold · Bold · Extrabold

Secondary typeface

Inter

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789

Regular · Medium · Semibold · Bold

H1

Creative Solutions for a Greater Tomorrow.

Manrope Extrabold · 48 to 72 pt

H2

Ideas that move forward.

Manrope Bold · 32 to 40 pt

H3

Design. Print. Publish. Build.

Manrope Semibold · 24 to 28 pt

H4

We create solutions that inspire generations and shape the future.

Inter Regular · 14 to 16 pt

H5

Eighteen Studio

Inter Regular / Medium · 12 to 14 pt

Guidelines

The full brand book.

Every guideline board, grouped by chapter. Tap a board to open it full size.

Foundation

6 boards

Colour and type

3 boards

Graphic language and imagery

3 boards

Applications

7 boards

Downloads

Everything in one pack.

Every logo version in SVG and PNG, plus the colour codes and type specification.

Download the brand kit (ZIP)Eighteen Studio